As a professional sales coach in the healthcare industry, I have observed that many salespeople in front of doctors often make the mistake of harping on the words “Price and Quality” as if they were the only reasons for a doctor to buy anything. However, in today’s competitive market, it is assumed that your product […]
How to sell to a doctor: Tip 6 – Price and Quality Myth Read More »
How doctors consider their circle of influence when making equipment purchases for their clinical practice. As healthcare providers, doctors have a crucial responsibility to provide their patients with the best possible care. Part of delivering quality care involves having access to the right tools and equipment. However, acquiring these tools can be a daunting task
How to sell to a doctor: Tip 5- Role of the circle of influence Read More »
The Power of Emotional Values in a Doctor’s Decision to Buy Clinical Products When doctors are making decisions about which clinical products to buy, they take many factors into account. One of the most powerful factors is emotional values. These invisible and intangible qualities attach to a product or service, making it appear and feel
How to sell to a doctor: Tip 4 – Role of Emotional Value Read More »
