November 2024

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How to sell to a doctor: Tip 3- Role of Freedom of Choice

How the Emotional Factor of Freedom Influences the Buying Decision of a Doctor: As a healthcare industry sales coach, I have learned that doctors are like most people – they value their freedom. When it comes to buying decisions, the emotional factor of freedom plays a significant role in their thought process. In this blog […]

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How to sell to a doctor: Tip 2 – The role of Unit of Satisfaction

How ‘Unit of Satisfaction’ Influences the Buying Decision of Doctors to Buy a Product or Service”: As a healthcare industry sales coach, I have seen firsthand how doctors make buying decisions. One important factor that influences their decision-making process is the “unit of satisfaction.” In this blog post, I will explore what the unit of

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How to sell to a Doctor: Tip 1 – Role of Improvement-based buying decision

As a healthcare industry sales coach, I have seen firsthand how doctors make buying decisions. Understanding the psychology behind these decisions is critical for any salesperson looking to succeed in the healthcare industry. In this blog post, I will explore how improvement in life, practice, patient inflow, cash inflow, and other factors can influence a

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